___, Social Advertising, Social Media
Vrrb Interactive is a design studio founded by Seth Geoffrion and based in Hollywood, CA. They’ve worked on design projects with Leica, Cult Cosmetics, and Advent Films. In recent years they have carved a spot for themselves in the startup communities of Los Angeles and other cities.
Vrrb Interactive is an agency which thrives on close client relationships. In addition to design work, they also provide ongoing tech support to the majority of their clients and are frequently involved in follow-up projects. Despite this, they had a minimal social media presence. In Spring 2016, I began working to improve existing relationships and nurture new ones on social media.
I began by creating new profiles for Vrrb and updating old ones on sites like Behance, Ello, and agency listings. This diversified Vrrb’s digital presence and reached new eyes. I also began posting daily content and engaging with targeted users on their existing profiles. To boost social traffic to the site, I implemented remarketing advertising on Facebook.
We struck a chord with new connections on Facebook, increasing likes by over 600. In the first 6 months, social traffic to the website increased by over 200%. Vrrb now has a social presence that matches its brand reputation of being closely connected.